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  IPTV Deployments Featured Article

July 18, 2008


Allin to Install Digital Interactive TV Solution on MSC Fantasia


Allin Corporation has announced that it has secured an agreement with MSC (News - Alert) Cruises to install Allin’s digital interactive television solution on the MSC Fantasia, the first in MSC’s newest class of cruise ships that are scheduled to be delivered in December of 2008.

 
"We are pleased to continue our relationship with Allin Interactive as we feel that Allin's solutions embrace MSC's ideals of innovative technology and engineering," said Emilio La Scala, general manager of MSC Cruises.
 
"We are excited to extend our platform to MSC's newest class of vessels," said John Troutwine, Director of Business Development at Allin Interactive, in Friday’s statement. "MSC continues to value our ability to tailor our DigiMix platform to meet the unique style of cruising that MSC offers,” added La Scala.

Currently being built at Aker France yard in Saint Nazaire, France, the MSC Fantasia is the largest cruise ship ever built for a European ship owner at 133,500 gross registered tons, 1,093 feet long and 125 feet wide.

The MSC Fantasia will offer such amenities as the Aurea Spa center with thermal zone for relaxation and rejuvenation; a children’s play area includes a swimming pool with waterslide; a theater that seats 1603 with unique live entertainment each night; and an interactive 4-D cinema.

Passengers will also be able to test their skills at Formula 1 simulators or surf the net in a WiFi (News - Alert) zone. Six main restaurants will be offered that include the El Sombrero Tex Mex with an open kitchen, a French restaurant and a panoramic restaurant serving Italian regional specialties.

The MSC Yacht Club will also be included, offering a privileged maritime experience. An exclusive enclave, it offers a library, swimming pool and private lounge where a transparent ceiling allows guests to gaze at the starlit sky. The Yacht Club's 99 spacious VIP suites offer comfortable luxury complete with butler and concierge services.

The Allin ITV is expected to support, enhance and add to MSC’s onboard amenities by providing on-demand, in-cabin entertainment for guests by providing real-time onboard information and ship-to-cabin communication with 24/7 availability that includes promotion of port activities and excursions, onboard shopping, specialty dining and onboard services such as room service and wine ordering.

The successful completion of this agreement will help to not only expand Allin’s client portfolio, it will also put the company in a better position to promote its solutions in high pressure situations. The deployment and operation of the ITV solution will help to further position Allin in its field for future success.
 
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for Market Drive News. To see more of her articles, please visit Susan J. Campbell’s columnist page.
 
 
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