SinglePoint has deployed the GoldenGate real-time data integration solution to provide immediate Standard Messaging Solution (SMS) information access to interactive television (iTV) programs and networks in real-time.

SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns that work.

SinglePoint's services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics.

Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 250 million mobile users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies.

By implementing GoldenGate solutions, SinglePoint has been able to streamline its operations by moving data transactions in real-time from its eastern data center to its data warehouse in Seattle.

“Our primary business has always been to provide mobile message connectivity, applications, and most importantly reporting and analytics to our customers. Prior to implementing GoldenGate, SinglePoint was faced with the challenge of providing immediate access to at-home viewer SMS text messages for live television game shows,” Curt Miller, CTO for SinglePoint said.

“Data was loaded into our warehouse once a day, which was unacceptable. With GoldenGate, data is loaded to the data warehouse continuously and we are able to provide television producers with accurate real-time graphs every 6 seconds, allowing them to make decisions on the spot that affect the outcome of the results and at the same time solicit more inbound responses for the show.”

A major factor in SinglePoint’s selection of the GoldenGate solutions was their live reporting capabilities.

“SinglePoint has deployed the GoldenGate solutions in conjunction with its leading edge, pervasive mobile technology,” said Sami Akbay, vice president of product management and marketing for GoldenGate.

“With real-time data access capabilities, SinglePoint has been able to expand business opportunities and can now better serve live television shows. Additionally, SinglePoint can directly impact customer satisfaction by offering producers greater control over program participation. With GoldenGate’s technology, SinglePoint is transforming the world of live TV.”

Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Deploying a Virtual Call Center: Tips, Techniques and Best Practices, brought to you by LiveOps (News - Alert).