Verimatrix (News - Alert) is at the very center of this year’s International Broadcasting Convention event. With over 45,000 visitors, and more than 1,300 exhibitors, the event is a platform for unveiling newer technologies and products in the electronic and media industry.

Verimatrix, specializing in securing and enhancing revenue for multi-screen digital TV services across the globe, provides interactive solutions like IPTV, cable TV, internet TV, mobile TV, DVB, and forensic watermarking. As a recognised leader in software-based security solutions for its clients, premier service providers, Verimatrix offers an innovative approach for operators of cable, satellite, terrestrial and IPTV to cost-effectively expand their networks and also implement new business models.

Verimatrix’s next generation Video Content Authority will be the focus for IBC2010. Powered by VCAS, the VCAS 3 for Internet TV provides complete digital TV security solution for over-the-top services. VCAS addresses content and revenue security challenges for the networks of today and for those of the future. It can be implemented as a standalone or as a part of multi-network solution. The VCAS 3’s flexibility with its branded customer installations like DVB-S, DVB hybrid (TelstraClear, IPnet), IPTV and Internet TV will be highlighted.

A broad range of ViewRight Web Client implementations, which enable authentications and secure video delivery to HTTP Live Streaming supported devices will also be highlighted, along with DRM. ViewRight Web consists of a single security client, along with delivery infrastructure. It combines seamless mix of live, catch-up and on-demand content. ViewRight Live is a fast track solution, designed for global digital TV operators with secure video options for PCs, Macs, Set-To-Boxes (STB), iPhone (News - Alert) and iPads.

HTTP Live Streaming is an automatic bit rate adaptation which allows a common video stream URL, even when shared between devices that roam between networks, produces the best possible viewing experience. Verimatrix’s ever-growing ecosystem of HTTP Live Streaming partners like Envivo, Harmonic, NSN and Ericsson (News - Alert) and their integrations will also be discussed.

The IBC2010 will be hosted in Amsterdam from September 10th 2010 through September 14th 2010. Steve Oetegenn (News - Alert), the chief sales and marketing officer of Verimatrix, will be sharing his thoughts on the emerging business models for video consumption on September 13th 2010. VCAS 3 has also been short listed for the Cable & Satellite International (CSI (News - Alert)) awards, for the Best Content Protection Technology, will be held on September 10th 2010.