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IPTV Feature Article

October 06, 2009

Faculte Launches a New Web-Based Multimedia Communication Platform

By Raju Shanbhag, TMCnet Contributor


Seeking to help companies produce and manage interactive video presentations quickly and economically, Faculte has introduced its new Broadcast Studio, a web-based multimedia communication platform. This new tool helps companies make their own videos, eliminating the need for videographers.

Companies now prefer online meetings to travel as it saves costs and helps them to do their bit for the environment. Providers of this type of service have now come out with solutions that are easy to install, simple to use, and more secure than ever before. This has encouraged more companies to adopt this form of communication.

The new tool from Faculte allows companies to combine existing content (such as video and audio clips, PowerPoint slides, images, and documents) with voice and video cam recordings, and create compelling interactive video presentations, called “broadcasts.” These broadcasts provide centralized control of brand and message as they can be continually updated and modified, even after they've been published and shared online.

“Today organizations are increasingly looking to online video to convey information and ideas, both internally and externally," said Maher Hakim, CEO and founder, Faculte, in a press release. "But compelling video content is expensive and time consuming to create and distribute, and also difficult to modify and manage once published. With Broadcast Studio we're giving organizations the ability to quickly produce and distribute lively video content through a flexible, do-it-yourself platform.”

The Faculte Broadcast Studio eliminates the need for expensive flash, web programming, content streaming and costly production or the installation of software and mastery of difficult applications. Faculte offers two types of accounts: free basic accounts, and premium professional accounts starting as low as $50 a month.

The multimedia communication platform used by Faculte to provide its services is now being used in many places. Recently, ad:tech London dmg world media and PR Newswire (News - Alert) announced a partnership that names PR Newswire, the official newswire service for ad:tech London, enabling exhibitors and visitors to take advantage of PR Newswire's communications services and access breaking digital media industry news.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Patrick Barnard


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