Internet-based TV technology platform provider Clearleap has introduced Content Marketplace, a new customizable content management platform that leverages Internet technologies to provide acquisition and aggregation of local, traditional and Web video content.

The Marketplace provides cable and Internet protocol television (IPTV (News - Alert)) providers a greater programming flexibility and volumes of more content. In addition, it offers the ability to deliver fresh programming to video on demand (VOD) daily.

In a release, company officials said the Content Marketplace uses the Web-based clear|flow platform, and has been created as an easy to deploy, turn-key solution. This allows cable and IPTV provides to “quickly bolster” their content offerings.

 

Additionally, cable and IPTV operators can deploy an entire genre of programming with a click acquisition and are given tools to filter and sort content by programmer, rating and popularity.

 

Also, TV providers are provided a host of Web-based features -- not available anywhere else, said company officials. These features include ability to preview content within the publishing and management platform, and dynamic adjustment of settings to ensure the content ingest is aligned with performance of a particular package.

 

This flexibility enables operators to customize their content offerings by city, system or neighborhood as frequently as they want and as easily as clicking a mouse, said officials.

 

Clearleap said that it will offer professionally packaged content in ten of the highest performing genres of programming, including Comedy, Pop-Culture, Music, Sports, Science and Nature, Lifestyle, and Best of the Web packages.

 

The company indicated that it has plans to expand into categories such as instructional, travel and cooking in the coming weeks.

 

Clearleap is a TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for television.

 

The company’s network based technology gives both video service and content providers easy to implement services to improve workflow, monetization, and content capabilities for both VOD and linear.

 

Last month, Bresnan Communications, a cable oprovider, announced that it has deployed Clearleap technologies across all of its systems.