IPTV Feature Article
November 17, 2009
VODone's Upgraded Mobile Lottery Operation Platform 'LotteryView' Gaining Market Edge
By Calvin Azuri, TMCnet Contributor
The upgraded mobile lottery operation platform "LotteryView" from VODone Limited is advancing into the domestic lottery buyer market. “LotteryView” was also integrated into Windows Live Messenger, MSN's China user application. VODone is an Internet video broadcasting company listed in Hong Kong.
According to a press release, "LotteryView" is a professional public welfare media platform and a support platform for collecting bets through phone. The new "LotteryView" is expanding to almost the entire lottery family in China. This includes the Welfare Lottery and Sports Lottery as well.
In the release, Dr. Zhang Lijun, chairman of VODone, said the launch of the new "LotteryView" and website for mobile phones provides a convenient experience for Chinese lottery buyers to watch lottery draws, purchases and discuss the lottery.
VODone has witnessed outstanding performance after it initiated the lottery purchase through mobile phone and the Constant Lottery, a high frequency lottery service. In fact, the registered users have increased to more than three million. The distribution network of Dragon Joyce (a subsidiary of VODone) covers more than 300 mobile phone developers and manufacturers where games are distributed to over 1.2 million new mobile phone users every month. VODone is ideally positioned in both game and lottery markets via mobile phones and the internet with this distribution network. Integrated with MSN's Chinese user application, Windows Live Messenger, the 30 million active MSN users will also become a direct user group of "LotteryView" for the first time.
The new "LotteryView" has helped upgrade the vertical channel into an interactive community for 100 million lottery buyers in China. "LotteryView" covers Double Colour Balls, 3D, Seven Lottery, Super Lottery, Array 3, Array 5, Seven Stars, 5 of 22, 7 of 31 and almost all types of welfare, sport and high frequency lotteries.
As per an authoritative source of data, the sales income from lotteries (welfare and sport) for 2008 in mainland China was USD $15.5248 billion. Also, USD $7.73338 billion from the computer-based Welfare Lottery has been sold as of Oct. 31, 2009. This has in turn raised USD $2.70673 billion for China's welfare fund. The sport and welfare lotteries take up a huge market share and pose great growth potentials. The lottery is an important means to enrich life and raise funds for public welfare.
"LotteryView" is the first all-round lottery buyer club and life zone based on mobile phones, internet video broadcasting and other new media technologies. It incorporates real time video sharing, expert advice, safe and reliable internet broadcasting for lottery drawing, blogs, forums, virtual communities, on-line and off-line buyer activities, public welfare activities and convenient lottery purchases.
According to a press release, "LotteryView" is a professional public welfare media platform and a support platform for collecting bets through phone. The new "LotteryView" is expanding to almost the entire lottery family in China. This includes the Welfare Lottery and Sports Lottery as well.
In the release, Dr. Zhang Lijun, chairman of VODone, said the launch of the new "LotteryView" and website for mobile phones provides a convenient experience for Chinese lottery buyers to watch lottery draws, purchases and discuss the lottery.
VODone has witnessed outstanding performance after it initiated the lottery purchase through mobile phone and the Constant Lottery, a high frequency lottery service. In fact, the registered users have increased to more than three million. The distribution network of Dragon Joyce (a subsidiary of VODone) covers more than 300 mobile phone developers and manufacturers where games are distributed to over 1.2 million new mobile phone users every month. VODone is ideally positioned in both game and lottery markets via mobile phones and the internet with this distribution network. Integrated with MSN's Chinese user application, Windows Live Messenger, the 30 million active MSN users will also become a direct user group of "LotteryView" for the first time.
The new "LotteryView" has helped upgrade the vertical channel into an interactive community for 100 million lottery buyers in China. "LotteryView" covers Double Colour Balls, 3D, Seven Lottery, Super Lottery, Array 3, Array 5, Seven Stars, 5 of 22, 7 of 31 and almost all types of welfare, sport and high frequency lotteries.
As per an authoritative source of data, the sales income from lotteries (welfare and sport) for 2008 in mainland China was USD $15.5248 billion. Also, USD $7.73338 billion from the computer-based Welfare Lottery has been sold as of Oct. 31, 2009. This has in turn raised USD $2.70673 billion for China's welfare fund. The sport and welfare lotteries take up a huge market share and pose great growth potentials. The lottery is an important means to enrich life and raise funds for public welfare.
"LotteryView" is the first all-round lottery buyer club and life zone based on mobile phones, internet video broadcasting and other new media technologies. It incorporates real time video sharing, expert advice, safe and reliable internet broadcasting for lottery drawing, blogs, forums, virtual communities, on-line and off-line buyer activities, public welfare activities and convenient lottery purchases.
Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.
Edited by Patrick Barnard
