Mobile Video Feature Article
June 03, 2010
Telegent Systems' Research Reveals Significant Demand for Free-to-Air Mobile TV
By Carolyn J Dawson, TMCnet Contributor
Telegent Systems (News - Alert), offering solutions to make television mobile, has released its research findings that denote significant potential for free-to-air mobile TV.
The research conducted shows that 58 percent of the British online research sampled, have identified at least one environment, for example like while travelling on a train/ bus/ tube, queuing, or in the home or at work/ their desk, in which they would be inclined to use a free-to-air mobile TV service. This potential for free-to-air mobile TV is magnified among the younger demographic groups, whereby 80 percent of 18-24 year olds and 76 percent of 25-34 year olds have shown an inclination towards it.
In a release, Samuel Sheng, President and CEO of Telegent, said 'The availability of mobile TV in the European market contrasts sharply with 'developing' markets such as Africa, Asia and Latin America where it is proving extremely popular. To date European operators and consumers have been understandably held back by regulatory and standards confusion, unproven technologies and the costs associated with building and operating mobile specific TV platforms. All of these issues can be avoided by using the existing broadcast TV infrastructure and building the receiver technology into the handset.'
Eighty million of Telegent's free-to-air TV receivers have been shipped to a wide range of manufacturers, which include Samsung and ZTE (News - Alert), for providing consumers with free and easy access to broadcast TV services. The free-to-air mobile TV service is an important market differentiator, which is clearly in demand by consumers; this can be exploited by operators to increase their market share. Mobile operators can increase their involvement with subscribers by using the core platform for encouraging the consumption of premium TV and interactive services, which is exactly the same model that has been being exploited very well in traditional broadcasting.
Samuel Sheng further added 'Major events like the World Cup are now focusing the spotlight on mobile TV around the world. It's an event that you want to see live, wherever you are, but next month, as the first ball is kicked; it's likely that more people in Lagos than London will have access to live mobile TV. By the time the Olympics come round in 2012 that situation ought to be reversed.'
The research conducted shows that 58 percent of the British online research sampled, have identified at least one environment, for example like while travelling on a train/ bus/ tube, queuing, or in the home or at work/ their desk, in which they would be inclined to use a free-to-air mobile TV service. This potential for free-to-air mobile TV is magnified among the younger demographic groups, whereby 80 percent of 18-24 year olds and 76 percent of 25-34 year olds have shown an inclination towards it.
In a release, Samuel Sheng, President and CEO of Telegent, said 'The availability of mobile TV in the European market contrasts sharply with 'developing' markets such as Africa, Asia and Latin America where it is proving extremely popular. To date European operators and consumers have been understandably held back by regulatory and standards confusion, unproven technologies and the costs associated with building and operating mobile specific TV platforms. All of these issues can be avoided by using the existing broadcast TV infrastructure and building the receiver technology into the handset.'
Eighty million of Telegent's free-to-air TV receivers have been shipped to a wide range of manufacturers, which include Samsung and ZTE (News - Alert), for providing consumers with free and easy access to broadcast TV services. The free-to-air mobile TV service is an important market differentiator, which is clearly in demand by consumers; this can be exploited by operators to increase their market share. Mobile operators can increase their involvement with subscribers by using the core platform for encouraging the consumption of premium TV and interactive services, which is exactly the same model that has been being exploited very well in traditional broadcasting.
Samuel Sheng further added 'Major events like the World Cup are now focusing the spotlight on mobile TV around the world. It's an event that you want to see live, wherever you are, but next month, as the first ball is kicked; it's likely that more people in Lagos than London will have access to live mobile TV. By the time the Olympics come round in 2012 that situation ought to be reversed.'
