V5, the first HTML5 video platform has been introduced by iVdopia. The new platform has the ability to provide unified video ad experience across all devices and Smartphones, including the iPhone, iPod Touch, iPad or the Android (News - Alert).

Advertisers and agencies, up until now, were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices – an inefficient and time-consuming process that plagued the industry.

iVdopia, with the V5 solution, offers a powerful and easy-to-use platform that eliminates this laborious process and allows advertisers and agencies to deliver a single video ad experience that can be served across any device, regardless of it being supported by Flash or not, the company said.

TheV5, a “create once, run anywhere” tool helps advertisers to overcome the operating system restrictions within the fragmented mobile device market. They are also allowed to deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones.

Moreover, the media companies, content owners and distributors, through the V5 platform are enabled to deliver ad-supported video content across non-Flash devices like the iPad, iPhone (News - Alert) and iPod Touch.

“We’re very excited to introduce this advertising solution to our customers. At iVdopia, we quickly gauged that media companies required monetization strategies that pervaded through multiple platforms and utilized multiple ad formats in order to be successful. On the other hand, brand advertisers demanded real-time, interactive video experiences that were not limited by Flash plug-ins and that played singularly across multiple Smartphone devices,” Chhavi Upadhyay, chief operating officer, iVdopia, said. “With the launch of V5, we have extended video advertising to every screen to take advantage of the rapidly growing audience numbers on non-Flash devices.”

The V5 platform, supporting multiple user engaging features for brand advertisers will incorporate the HTML5 ad creation capabilities of the Future5 – iVdopia’s ad authoring tool. Furthermore, in partnership with leading advertisers and agencies, it will also launch innovative video ad units.

Saurabh Bhatia, chief business officer, iVdopia, said, “We’re offering a suite of solutions for advertisers with the V5. Besides offering video as the most user-engaging ad unit to ever take over screens, the V5 is an OS agnostic solution – which is advantageous to advertisers who don’t want to be restricted to just one OS for serving such dynamic video ads. In addition, V5 powered ads are capable of all the unique video and audio effects found in HTML5, without relying on Flash. This is a first-of-its-kind platform that no one’s offered before, and we’re receiving tremendous interest from advertisers and media companies alike to be the exclusive launch partner for V5.”

V5 is iVdopia’s latest entry into the mobile advertising market, an estimated $3.8 billion industry.

In related news, iVdopia has released its Android SDK that enables developers to use Google’s (News - Alert) Android platform to include the innovative and comprehensive video advertising formats within their applications.