NDS, a company specializing in technology solutions for digital pay-TV has announced the launch of its Recommendations Engine Partner Program, and said that Jinni Media Ltd, an Israeli company that has developed a semantic search-and-recommendation engine for premium video content, is the first company to join the program.

 

Through the Recommendation Engine Partner Program, NDS (News - Alert) offers Jinni’s services to its customers in recommendation engine based initiatives.

 

The incorporation of a recommendations service allows operators to offer additional content to consumers based on their current viewing profile - providing them with a powerful way to encourage subscribers to try new programs and premium services.

 

Mike Pohl, CEO of Jinni said, “By joining this partner program, Jinni is positioned as a crucial component of an end-to-end portfolio that will enable customers to more accurately relate to their subscribers and supply them with highly relevant viewing suggestions. Our technology dives deeper into consumers’ viewing habits to make it easier for them to find a program or movie that could potentially be their next favorite.”

 

. Based on proprietary algorithms, Jinni’s approach is said to reflect the way people think and talk about entertainment, and enable intelligent content discovery by shifting the spotlight from rigid categories and keyword search to results that match the consumer’s taste.

 

“Finding new and interesting content is proving a chore for consumers – having to wade through hundreds of channels, they do not want to spend time looking for programmes to watch. The ability to provide contextually customized recommendations to a viewer increases content consumption and boosts satisfaction levels which in turn increases revenues and reduces churn for the operator” said Nigel Smith, chief marketing officer at NDS.